Wolve Redesign

Project Summary

For my Bachelor's project at Wolve IT, my group was tasked with creating an onboarding tutorial for their loyalty platform. We soon realized the absence of a target audience and identified a need for improved UX. We proposed a full redesign of their loyalty platform to eliminate the need for a tutorial. The idea was well-received.

Through detailed market analysis, we identified two target groups and gathered insights to understand end-users and their needs. Based on these insights, we designed and implemented a more intuitive and user-friendly platform using Figma. This resulted in a more intuitive user experience, increased efficiency, and better understanding in the use of the platform. The final product is a prototype of the redesigned platform, which we presented to Wolve and received great feedback on.

"The bachelor group has elevated our user experience design to an outstanding level. Through consistent user testing and refined design strategies, they have ensured high user satisfaction and optimized interaction on our platform. Their methodological approach with iterative testing and evaluations has significantly improved usability and aesthetics. The technical and visual solutions developed, especially the detailed user interfaces, have exceeded our expectations. The group's exceptional focus on user-centered design was evident throughout the project, ensuring all design goals were met with innovative solutions."

— Bright Joseph Nimoson, CEO & Developer at Wolve, 12.05.24

Project Process

1. Scrum and Insight Work

At the beginning of this project, we planned how to work. The group had experience with Scrum, and based on our preferences, we adopted a hybrid Scrum methodology to manage our project efficiently. Weekly sprints and daily stand-up meetings ensured continuous progress and timely identification of potential obstacles. We also conducted literature research to understand Wolve's business model and the loyalty program market. This helped us identify key challenges and opportunities for the redesign.

2. Market Analysis

A detailed market analysis helped us define two target groups, one primary and one secondary. We created personas to better understand their needs and preferences, guiding our design decisions throughout the project.

3. Expert Evaluation and Interviews

We conducted a detailed expert evaluation of Wolve's existing platform, identifying key challenges such as inconsistent design, unclear functionality, and lack of explanatory texts or tooltips. These insights guided our redesign to improve user experience and interface clarity. We also conducted interviews with users from the target groups to gather feedback on what they would love to have in such a program. This feedback was essential for identifying user needs and preferences.

4. Problem Identification

We identified problems by individually writing down issues and then voting on the most critical ones. We formulated problem statements that could be solved by the team, leading to the sketching process.

5. Sketching and Ideation

We began with a thorough sketching process to visualize our ideas and identify key challenges in the existing design. Using rapid prototyping techniques, we generated multiple sketches and refined them through team discussions.

6. Prototyping

Utilizing Figma, we developed high-fidelity prototypes that illustrated the proposed redesign. These prototypes were essential for user testing and gathering feedback on the user interface.

7. Applying Design Principles and Universal Design

Throughout the project, we applied Don Norman's design principles and Jakob Nielsen's heuristics. These principles helped optimize user experience by focusing on visibility, feedback, consistency, and user control. We ensured the platform adhered to universal design principles, making it accessible to all users, including those with disabilities. We tested color contrasts and usability across various devices and screen readers.

8. User Testing

We conducted user tests with representatives from our target groups. Feedback from these sessions informed further iterations of our prototypes, ensuring the design met user needs and expectations.

9. Iterative Improvements

Based on user feedback, we made iterative improvements to our prototypes. This included refining navigation, enhancing visual coherence, and improving overall usability to better meet user needs.

10. Future Recommendations

Based on market insights, interviews and user testing, we also provided Wolve with recommendations for future development, including enhancing data analytics capabilities and ensuring scalability for the platform. Regular user testing was also suggested to maintain usability.